Mission

We’re here to shake up Australia’s grocery game. Starting small with fresh fruits and veggies, we’re building towards a full online supermarket packed with pantry staples and everyday essentials — all at fair prices. Our mission? To make groceries affordable again.

Savings sorted, with Sort It.

About Us

Let’s be real — groceries cost way too much. The big guys keep prices high, and delivery apps aren’t any cheaper. So, we decided to do something about it.

Welcome to Sort It. We’re starting with the basics — fresh fruits and vegetables — and soon, you’ll be able to shop everything from pantry staples to household must-haves, all in one place.

How? By skipping expensive stores, using smart supply chains, and running online-only. That means no unnecessary costs — just fresh, quality groceries delivered straight to your door, for up to 30% less.

No fluff. No gimmicks. Just a better way to shop.